Ethical Marketing

What makes Insight Marketing Services an ethical marketing business?

We think it is having a set of values and beliefs which are important enough to us, and thinking about them in everything we do for our clients.

Here are some of our values, starting from the beginning in the way we work with clients:

• We will provide a written detailed quote, setting out what we can do for a fair price.
• We choose only to work with clients who can clearly differentiate themselves from their competitors, and can identify key benefits.
• If we are unfamiliar with the market place, or do not have the specialist skills required, we will recommend one of our tested associates, either directly, or working for you as Account Managers.
• We will challenge clients to establish whether the marketing approach is the right one to reach their marketing objectives.
• We will actively encourage clients to think about their customers as real people, in specific terms, to better understand their needs, and how the client can meet those needs.
• We actively discourage clients from spending money on marketing activities where our experience tells us they will not achieve an adequate return.
• We will justify everything we do based on our knowledge of the current market conditions.
• We will not make false claims on behalf of clients, nor will we distort any research findings, even if they are not palatable to the client, but suggest alternative solutions.
• We will always look for a long term solution where possible. Where a quick fix is needed, we will respond promptly.
• We will treat clients with respect, answering calls, attending meetings on time, maintaining communications at all levels, and confirming actions agreed in writing.
• We will spend any client’s budget as though it was our own money: with a professionally qualified buyer (CIPS) on the team, we make your money work hard for you.
• We do not concurrently work for two businesses in the same niche. However, we may use our previous experience of similar businesses to help a current client market their products or services effectively.
• As a business, we have regularly provided services pro bono to selected charities, which have included The Alzheimer’s Disease Society, (Malmesbury Branch) , Malmesbury Hospital, Malmesbury School, Swindon Businesswomen’s Breakfast Club, and The Square Rigger Club. We are currently working with the Coastal Credit Union in Bournemouth.