Exhibitions and Event Planning

For many companies , exhibitions and events are seen as an expense , a risk, a waste of time , or an excuse for hospitality for “old friends”. But by careful preparation , exhibitions and events can generate new sales leads , develop additional business from existing customers , and measurably increase awareness of the company's products and services.

We help clients make the most of every penny spent on exhibitions and events, by careful planning, preparation and budgeting, using our cost-effectiveness matrix. We help set measurable objectives, identify target markets, and handle pre-event mailings and contact, as well as the day –to day operations of running a successful exhibition or event.

Client’s staff can be trained on how to get the most out of an exhibition, teach them the different techniques they need to use in the hothouse environment of a trade show, and how to apply best practice for record keeping and prompt follow-up. Published figures for the industry tell us that fewer than 20% of exhibitors track return on investment for exhibitions, and an astonishing 80% of exhibition leads are never contacted. Not when we are involved!

As more business is agreed as a result of personal contact, especially in the professions and services, social and influencing skills are becoming more important at all levels.  We help clients run powerful events which not only

Apply the best networking techniques, develop skills in networking and working the room, but also help delegates deal with nerves in social situations.