Market Research
If you don’t know what you need to know, it is much harder to make good marketing decisions. Sometimes the findings reinforce what you first thought; sometimes they suggest completely new directions.
I-Marketing Services has carried out a number of research projects, in both public and private sectors including:
- Pre-launch new product and service testing
- Brand values and corporate identity awareness
- Customer satisfaction surveys
- Staff product awareness surveys
- Competitor analysis
We start by setting and agreeing objectives, look at sources and methods available, and put together an appropriate and knowledgeable team. Research can be by phone, face-to face, in the street (with permission), in store, by email, or desk research.
Our skill is in designing, phrasing and structuring the right questions to obtain the accurate information clients require, without confusion or complication. Having gathered the information, our team complete the analysis, and provide detailed Reports, with conclusions and considered recommendations, to help clients make better decisions.
What the clients say:
“….thanks for your help in trying to encourage the water company into the age of marketing.”
Matthew Stammers, Marketing Manager, Bournemouth & West Hampshire Water
“This report is worth its weight in gold”
Martin Horsler, Building Guarantee Manager, Zurich Municipal
Part of I-Marketing Services Ltd:
